Natter Run Club Challenge,

About the event

The Natter Run Club Challenge is a high-energy, community-driven event that brings together five of London’s largest and most active running clubs. Set to take place at Lee Valley Athletics Centre on November 2nd, 2024, the event is designed to celebrate fitness, competition, and camaraderie within the running community. The aim is to create a social environment where fitness enthusiasts and athletes can connect, compete, and have fun.

This event caters to health-conscious individuals who are passionate about running, fitness, and wellness. With over 400 participants expected, the challenge is more than just a race—it's a social fitness celebration. It's a day for both amateur and experienced runners to come together, share their passion for fitness, and take part in a friendly but competitive atmosphere.

The Race:

• Team Composition: Each team will consist of 4 competitors (2 men and 2 women).
• Relay Format: Each competitor will run 1km as part of the relay.
• Additional Races:
  • There will be a 100m sprint for both men and women (1 male and 1 female per team).
  • Teams will also participate in a whole team lap (far more than the 4 member team) where every member of the team runs together. This lap is more about fun and participation rather than competition and does not count towards the relay.

Why should you sponsor?

1. Exclusive Brand Exposure

• Sole Sponsorship: As the only sponsor, your brand will have exclusive visibility across all event materials and digital promotions. This offers premium exposure, ensuring no competing brands dilute the impact of your presence.
• Social Media Reach: With a combined social media audience of over 300,000 followers, your brand will gain significant digital exposure across multiple platforms. This includes dedicated posts on Natter’s channels as well as posts shared by five of London’s largest running clubs.

2. Targeted, Engaged Audience

• The event brings together 400+ fitness enthusiasts and health-conscious individuals. This audience is highly relevant for brands in fitness, health, wellness, and lifestyle sectors, offering opportunities for authentic engagement with potential customers who are passionate about athleticism and wellbeing.

3. Community Engagement & Brand Activation

• On-Site Presence: Your brand can have a physical presence at the event, allowing for direct interaction with participants. This is a prime opportunity for product sampling, brand activation, or demonstrations, creating memorable touchpoints for attendees.
• Team-Building Focus: The event's unique point system, which rewards team spirit, style, and participation, fosters a fun and supportive atmosphere. Sponsoring such a community-focused event aligns your brand with values of camaraderie, positivity, and health, reinforcing your corporate social responsibility (CSR) objectives.

4. Post-Event Engagement & Perpetual Brand Promotion on Natter

• Free Group on Natter: Your brand will have the opportunity to maintain a lasting connection with event participants through a free, branded group on the Natter platform. This group allows you to engage in post-event discussions and provide continued brand promotion. The group will be available in perpetuity, ensuring that your brand remains top of mind for attendees long after the event concludes. You can use the group to share exclusive offers, provide fitness or wellness tips, and foster a community that aligns with your brand’s goals.

5. Positive Brand Association

• Supporting a well-being and fitness event aligns your brand with health, fitness, and a vibrant, positive community. Associating with such values can enhance your brand’s reputation and strengthen its connection to these lifestyle segments, potentially leading to increased loyalty and customer trust.

Callum Traynor

I’m Callum, CEO of Natter, a digital wellness platform focused on building strong communities around health and well-being. With over 5 years of experience in event management, I’ve worked on a variety of fitness, wellness, and corporate events. My expertise in creating engaging, community-focused events ensures that we deliver not only exceptional experiences but also strong engagement for our participants and sponsors.

In addition, my colleague Sarah, who has been instrumental in running some of the biggest events in the country, including the renowned Ideal Home Show, brings her wealth of experience to Natter’s events. With Sarah's background in managing large-scale, high-profile events, we are very well-versed in delivering successful, smooth-running experiences that create meaningful connections between brands and participants.

Together, we ensure that every aspect of our events is executed with precision, making them both exciting and valuable for attendees and sponsors alike.

Contact the Organizer Contact the Organizer