BGSC On Tour,

About the event

What We Offer to Game Designers and Authors:
BGSC organizes exclusive opportunities for Game Designers and Authors to showcase their games, prototypes, and creative talent to a massive audience. Our platform provides them with access to over 1 million visitors through 13 major Comics & Games fairs across Italy, offering an unparalleled opportunity to stand out in the growing nerd community.

By supporting BGSC, sponsors contribute directly to supporting Game Designers and Authors of board and role-playing games. This sponsorship enables designers to develop and promote their games, providing them with the visibility and recognition they need to thrive.

Activities for Game Designers and Authors

• Showcase Prototypes: Designers can present their prototypes to players, publishers, and industry experts, gaining valuable feedback to refine their games.
• "Play with the Author" Sessions: Game authors can promote and demo their published games, meeting players and fans in person.
• Live Playtesting: Real-time playtesting opportunities where designers can refine their games based on community feedback, increasing the quality and market potential of their projects.
• Author Signing Events: Exclusive meet-and-greet sessions where authors can sign copies of their games, enhancing their personal brand and player connections.

Why This Visibility Is a Game-Changer

With over 1 million visitors expected in 2025, our fairs offer Game Designers and Authors an unprecedented level of exposure. This is a unique chance to stand out in the growing nerd community and make a lasting impression. Your logo, your brand, and your presence will be seen by thousands of visitors, offering a unique opportunity to increase brand recognition in a rapidly growing and highly engaged audience.

Incredible Exposure:

• Access to a niche, passionate audience of board game enthusiasts, industry professionals, and influencers.
• Stand out in one of the fastest-growing communities of the gaming sector — the Nerd Community.
• Be present on both physical and digital platforms, with cross-promotion on BGSC's web platform.

List of 2025 Fairs and Expected Visitors

Here is the list of the 13 major Comics & Games fairs across Italy where BGSC will be present, offering an incredible opportunity to showcase your brand:

• UDINE COMICS AND GAMES: 15-16 February 2025 — 12,000 visitors
• CEREA COMICS AND GAMES: 8-9 March 2025 — 5,000 visitors
• ANCONA COMICS AND GAMES: 12-13 April 2025 — 13,000 visitors
• MILANO COMICS AND GAMES (Spring): 10-11 May 2025 — 24,000 visitors
• TORINO COMICS: 11-13 April 2025 — 60,000 visitors
• ETNA COMICS: 30 May - 1 June 2025 — 90,000 visitors
• RIMINI COMICX: 17-20 July 2025 — 100,000 visitors
• PLAY FESTIVAL: 4-6 April 2025 — 45,000 visitors
• MOLFEST: 29-30 June 2025 — 10,000 visitors
• CHIAVARINCOSPLAY: 27-29 September 2025 — 8,000 visitors
• LUCCA COMICS & GAMES: 30 October - 3 November 2025 — 175,000 visitors
• MILAN GAMES WEEK & CARTOOMICS: 22-24 November 2025 — 150,000 visitors
• COMICON: 1-4 May 2025 — 140,000 visitors

Total expected visitors: Over 1 million people!

How Sponsors Support Designers and Authors

By supporting BGSC, you’re directly contributing to the growth of the board and role-playing game sector. Your sponsorship will:

• Fund opportunities for Game Designers and Authors to showcase, test, and promote their games at these fairs.
• Provide access to professional development and playtesting opportunities for designers.
• Support the community of creators behind some of the most beloved board and role-playing games on the market.

Be Part of This Incredible Opportunity!
This is your chance to join a movement that celebrates and supports creative minds while positioning your brand as a leader in the board and role-playing game industry. Partnering with BGSC means visibility at Italy’s biggest fairs and making a lasting impact on the game design community. Be a part of this story — and watch your brand travel across Italy!

Why should you sponsor?

1. Unparalleled Visibility (1+ Million Visitors Across 13 Major Fairs)
By sponsoring our event, your brand will gain visibility at 13 of the largest Comics & Games fairs in Italy, with a total footfall of over 1 million visitors. This is a rare opportunity to showcase your brand to an audience of passionate, engaged, and highly targeted individuals from the nerd, gaming, and entertainment communities.

2. Online Exposure to a Growing Digital Audience
In addition to on-site exposure, sponsors benefit from our online platform, which is expected to reach over 150,000 users in 2025, following the growth trend observed in 2024. This dual exposure — physical and digital — ensures that your brand has visibility at every stage of the user journey, from pre-event hype to post-event follow-ups.

3. Direct Engagement with the Nerd Community
Comics, games, and role-playing fairs are the heart of the nerd and gaming subculture. By supporting our events, your brand will be directly connected to a growing and loyal fan base of gamers, creators, designers, and influencers. This community is passionate, vocal, and always looking for products and brands that align with their interests. It’s an ideal space to connect with a niche, yet highly valuable, audience.

4. Brand Presence at Key Touchpoints
Your logo and brand will be featured in:

• Roll-up banners and wall displays at every event.
• Event materials like flyers, t-shirts, and exhibition backdrops.
• Digital platforms including our dedicated partner pages and event websites.
• Special promotional content on social media, where our growing community of enthusiasts engages daily.
  This multi-channel exposure creates brand familiarity and recognition across physical and digital touchpoints.

5. Support for Game Designers and Authors
By sponsoring us, you are also supporting the broader game design industry. Your funds directly contribute to providing Game Designers and Authors with access to fairs, resources for showcasing their work, and opportunities to engage with new audiences. This support enables the development of fresh, creative content in the board and role-playing game industry, positioning your brand as a patron of innovation and creativity.

6. Exclusive Marketing Opportunities

• Custom Branding: Your brand will have prime logo placement on roll-ups, flyers, t-shirts, and digital marketing materials.
• Custom Content: Exclusive social media content featuring your brand, vehicle, or product.
• Custom Campaigns: Opportunities to co-brand specific elements of the event, such as prototype testing rooms, author meet-and-greets, or demo areas.

7. Unique Branding Opportunity — The Mobile Billboard
If you provide us with a high-capacity vehicle or camper, your brand will become a moving advertisement. This vehicle will be branded with your logo and used to travel between the 13 fairs, adding a new dimension of visibility. As it moves from city to city, your brand will be seen on highways, in cities, and at fairgrounds — all while being featured in promotional content, roll-ups, and event materials.

8. Strong ROI and Low-Cost Marketing
For as little as €2,000, you can get your logo in front of over 1 million visitors at fairs and an additional 150,000 users online. No need for a massive advertising budget — this sponsorship model offers high visibility for a small investment. Whether you choose the €2,000 entry package or the €15,000 premium sponsorship, your brand will benefit from sustained visibility throughout the year.

9. Long-Term Exposure and Lasting Impact
With our physical fairs and online platforms working together, your sponsorship extends far beyond the event dates. Your logo will remain on our digital content, promotional materials, and campaign pages, giving you extended visibility and keeping your brand top-of-mind for months to come.

10. Be Part of the Story
When you support BGSC, you’re not just sponsoring an event — you’re supporting a movement. Our goal is to champion the creators, designers, and authors behind the most innovative board and role-playing games in the industry. Supporting us means you’ll be remembered as a key player in helping these creators grow, enhancing your brand’s image as a community-driven, innovative, and forward-thinking company.

Take the Next Step
Don't miss out on this rare opportunity to get your brand in front of over 1 million people at fairs and 150,000 users online. Be part of a growing community, support creative talent, and take your brand to the next level.

Contact us today to discuss sponsorship opportunities!

Luca Petrucci

Luca Petrucci is the founder of BGSC (Board Game Social Club). With a degree in Economics and International Relations and over 6 years of experience in software automation testing, Luca created BGSC with the mission to provide a concrete tool that allows board and role-playing games to break free from their niche and reach a broader audience — introducing countless people to the vast world of tabletop gaming.

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